Cyrus Says

Indus Vox Media

On this episode, Cyrus is joined by Kaushik Roy, Author of the new book 'Alphabetica: A Satire on Majoritarianism', and the President Brand Strategy & Marketing Communication, Reliance Industries. Cyrus talks to Kaushik about his new book, what made him write it, drawing parallels from the book to real life, the universal themes in the book, and more. They talk about the plot, the different factions and alphabets in the book, and tons more. They also discuss Kaushik's work in advertising, being inducted into the International

Advertising Association’s ‘Hall of Fame’, how he juggles his corporate life and his life as an author, and tons more. Tune in for a truly fascinating episode.

Follow Kaushik on Instagram:

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Also, subscribe to Cyrus' YouTube channel:

You can follow Antariksh on Instagram @antariksht:

Do send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at

Don't forget to follow Cyrus Broacha on Instagram @BoredBroacha (

In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at:

You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: or iOS:

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