Cyrus Says

Indus Vox Media

On this week’s episode #CyrusDrives presented by Volvo Car India, Cyrus is joined by Ashay Bhave, Founder of Thaely, a vegan & sustainable sneaker brand. The episode is shot in the Volvo XC40 Recharge electric car.

In the episode, Cyrus & Ashay talk about how ‘Thaely’ came to be for him when he was only 19 and what inspired him to build this sustainable sneakers brand. Ashay takes Cyrus through the nooks and corners of a journey, which started from a design project and is now at a stage where his company - Thaely, is making waves in India by creating stylish & sustainable footwear. Ashay talks about how Thaely uses recycled plastic to make its products. He talks about his life as a young entrepreneur. He also helps Cyrus understand the process of raising funds, a knowledge which Cyrus might just use for his NGO called ‘Cyrus Broacha Help Me,’ where he takes money for himself. They discuss the need of the hour, that is, to adapt to more sustainable ways of living. And we also get to know that Ashay’s mother used to (or maybe still does) call him Mochi. So tune in for this and much more!

Connect with Volvo Car India on:


Do follow Ashay on LinkedIn

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Do send in AMA questions for Cyrus by tweeting them to @cyrussaysin or emailing them at

Don't forget to follow Cyrus Broacha on Instagram @cyrus_broacha (

In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at:

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